The £300 Betrayal That’s Pricing You Out Of Everton’s New Stadium (And Why Your Loyalty Is Being Cashed In)
You’ve stuck with your team through points deductions, relegation scraps, ownership chaos and the emotional grind of building a new stadium.
Now, just as David Moyes has you dreaming of Europe again, Everton is hitting you with a season-ticket rise that could cost loyal fans an extra £300-plus simply to keep the same seat.
The club has confirmed average adult increases of around £45 for 2026-27, with some categories rising by up to £85. Concessions stay protected and certain junior prices are frozen.
But the killer detail is the savage cut in Family Stand seats – the exact places where generations of Evertonians have stood together.
What mainstream coverage is burying is the deeper truth: this is the Friedkin group trying to fix a still loss-making club through commercial growth. Fans have repeatedly pushed for a bigger corporate and commercial push instead – yet it’s the working-class base that kept the club alive through the darkest years that’s getting squeezed hardest.
The timing makes it feel personal. This lands right after survival heroics and days before the Merseyside derby, when the bond between fans and team should be unbreakable.
Your roar in that new stadium isn’t just noise – it’s the difference between mid-table mediocrity and European nights. Price out the die-hards and the atmosphere dies with them. Players feel it. Results feel it.
And right now thousands of you are staring at renewal emails wondering if the club that asked you to save it is now pricing you out of your own future.
Will you pay up and stay in your seat – or is this the moment Everton finally loses the one thin
g money can’t buy?
