ESPN REPORT: Texas Longhorns Head Coach Steve Sarkisian Inks $5 Million Powerade Deal, Donates $1 Million to Program and Orphanages—A Legacy of Leadership On and Off the Field
In a headline-grabbing move that underscores both his commercial appeal and humanitarian heart, Steve Sarkisian, head coach of the Texas Longhorns football team, has signed a groundbreaking $5 million endorsement deal with Powerade, one of the most recognized sports drink brands in the world. But what truly makes this moment historic is not just the size of the deal—it’s what Sarkisian is doing with it.
In a powerful display of generosity and commitment to community, Sarkisian is donating $1 million of his endorsement earnings back to the University of Texas football program and to orphanages across the state of Texas, setting an inspiring example of leadership that transcends the sport.
The Powerade deal marks one of the most significant corporate endorsements ever for a college football head coach. The partnership will feature Sarkisian in national commercials, digital campaigns, and a special Powerade athlete-leadership series aimed at inspiring young athletes to chase their dreams with discipline, character, and heart—values that Sarkisian is known to instill in his team.
> “This is about more than football,” said Sarkisian at a press event announcing the partnership. “I’m honored to represent a brand that supports athletes at all levels, and I’m committed to using this platform to invest in people—our players, our program, and children in need.”
His $1 million donation to the Longhorn football program will reportedly go toward improving training facilities, expanding player wellness services, and supporting educational programs that help student-athletes succeed on and off the field. This investment reflects his long-standing belief in building a program that values both performance and personal development.
But perhaps the most touching aspect of his donation is the contribution of thousands of dollars to orphanages, aimed at supporting housing, education, and mentorship programs for underprivileged children. Sarkisian, who has spoken openly about overcoming personal struggles and adversity, said he feels a “deep personal connection” to helping vulnerable youth find hope and opportunity.
> “Every kid deserves a chance to dream and a support system to get there,” Sarkisian added. “If I can be part of that journey for even a few kids, that’s more rewarding than any win on the field.”
The announcement has sent ripples across the college football world, with fans, alumni, and even rival programs praising Sarkisian’s dual commitment to excellence and compassion. Texas athletic director Chris Del Conte called the gesture “a powerful testament to the kind of leader Steve is—not just a football coach, but a builder of lives.”
Sarkisian’s bold move further elevates his already strong standing at Texas, where he has led the Longhorns back into national championship conversations and reinvigorated the culture of one of college football’s most storied programs.
With this deal, Steve Sarkisian isn’t just making headlines—he’s making a difference. And in doing so, he’s securing a legacy that will echo far
beyond the scoreboard.
