$11.5 Million Netflix Deal Signed by Texas Tech President Lawrence Schovanec — A Cinematic Tribute to the Red Raiders’ Football Empire Is Coming
LUBBOCK, TX — In a move that has stunned the sports world and set off a firestorm of anticipation among college football fans, Texas Tech University President Lawrence Schovanec has inked a blockbuster $11.5 million deal with Netflix for what promises to be a historic and cinematic love letter to the legacy of Texas Tech Red Raiders football.
But don’t call it just a documentary. What’s coming is far more than a timeline of touchdowns or a montage of dusty stadium chants. No — this is a full-throttle, adrenaline-fueled tribute to a program that has clawed, battled, and bled its way into the hearts of fans across the nation. This is about a football empire, a way of life, and a legacy that has redefined the soul of the Southwest.
️ “Red Raiders: Dust, Blood, Glory” – Netflix’s Boldest Sports Film Yet?
Sources close to the production reveal the working title: “Red Raiders: Dust, Blood, Glory.” It’s being billed as Friday Night Lights meets The Last Dance, with a Texas-sized twist of swagger, sandstorms, and scarlet dreams.
The film is set to chronicle the program’s dramatic rise — from its early underdog years to its recent renaissance — blending game footage, emotional interviews, behind-the-scenes access, and cinematic reenactments of legendary moments. Expect drama. Expect passion. Expect raw, unfiltered Red Raider pride.
President Schovanec himself will reportedly appear in the opening scenes, narrating from the iconic Jones AT&T Stadium, declaring, “Texas Tech isn’t just a school — it’s a battlefield where legends are born.”
Why $11.5 Million? Because the Legacy Is Priceless
So why would Netflix invest over $11 million into a college football story?
Simple: Texas Tech isn’t just another program — it’s a phenomenon. From its electric fanbase to its never-back-down culture, the Red Raiders have built a brand rooted in grit, loyalty, and relentless ambition. This isn’t just about winning games — it’s about building an identity so fierce and magnetic that it demanded global attention.
Netflix execs reportedly described the project as a “cultural moment,” with ESPN and Guinness World Records rumored to also be contributing archival material and accolades for the film’s closing chapters.
Legends, Loyalty, and Lubbock
The film will spotlight iconic coaches like Mike Leach, Kliff Kingsbury, and even Grant McCasland, whose basketball crossover energy helped unify the athletic culture. Expect never-before-seen footage of Raider Alley, intense locker room speeches, and fans storming the field under fireworks and dust storms.
Former players and alumni, from NFL stars to unsung heroes, will tell the story from the inside — and fans across the country will finally understand what “Wreck ‘Em Tech” truly means.
The Nation Is Watching
With Netflix, the world’s largest streaming platform, on board — this isn’t just a film. It’s a national debutante ball for a program that’s earned its spotlight through sweat and scars.
In the words of President Schovanec:
“Texas Tech is no longer waiting for recognition. We’re taking it. And we’re bringing the world to Lubbock with us.”
Get ready, Red Raider Nation. The dust is rising. The cameras are rolling. And the legend is about to go global.
