ESPN REPORT: DEAL ACCEPTED — Sam Cassell Leaves Celtics to Become Head Coach of Wisconsin Badgers in $4 Million Move
MADISON, WI – In a headline-grabbing move that’s making waves across both the NBA and college basketball landscape, Boston Celtics assistant coach Sam Cassell has officially accepted a $4 million offer to become the next head coach of the Wisconsin Badgers men’s basketball team. The deal, confirmed by ESPN sources, marks a major turning point for the Badgers program — and a bold leap into the next chapter of Cassell’s already storied basketball journey.
Cassell, a three-time NBA champion and longtime respected assistant in the NBA coaching ranks, brings with him decades of experience, unmatched charisma, and a championship mentality that Wisconsin hopes will reignite their program’s national relevance.
His decision comes after serving as a top assistant under Joe Mazzulla with the Celtics, where he earned praise for player development, strategic leadership, and his ability to connect with both stars and role players alike. But despite being on the NBA’s brightest stage, Cassell’s lifelong passion for mentorship and team-building ultimately led him to Madison.
“I’ve always believed in building from the ground up,” Cassell said in a statement. “College basketball is about molding young men, creating a culture, and pushing for greatness both on and off the court. Wisconsin is the perfect place for that challenge — and I’m ready.”
The move is being hailed as a massive win for Wisconsin, a program looking to reestablish itself among the Big Ten’s elite after several up-and-down seasons. Known for his gritty leadership as a player and thoughtful, energetic approach as a coach, Cassell is expected to inject new life into the Badgers’ recruiting efforts, offensive schemes, and locker room culture.
“Sam Cassell brings with him the kind of resume and fire that will command instant respect,” said Wisconsin athletic director Chris McIntosh. “But more importantly, he brings the heart and hunger that fits the Badger way. This is a defining moment for our program.”
Cassell’s playing career speaks for itself — a former NBA point guard with stops in Houston, Milwaukee, Minnesota, and Boston, he was known for his clutch shooting, high basketball IQ, and unmistakable swagger. Now, those traits are set to become part of the Wisconsin DNA.
Early reports suggest Cassell is already eyeing top-tier high school talent, looking to make a splash on the recruiting trail. His NBA background and player-first approach are expected to be a major draw for rising stars looking to sharpen their game under a coach with real championship pedigree.
Meanwhile, Celtics fans are left bittersweet — proud to see Cassell take the next step, but aware of the hole his departure leaves behind.
As for Cassell? He’s already lacing up for the next challenge.
“Wisconsin is more than a job,” he said. “It’s a mission. I’m not coming here to follow. I’m coming here to lead.”
Buckle up, Badger Nation. A new era has officially begun.
