BREAKING NEWS: Larry Bird Returns to Boston Celtics as Co-Owner in Monumental Franchise Move
Boston, MA — The parquet floor is buzzing once again. In one of the most emotional and iconic homecomings in NBA history, Larry Bird — the legendary small forward, three-time MVP, and eternal symbol of Boston Celtics greatness — is officially returning to the franchise in 2025 as a co-owner.
The announcement, made earlier today by Celtics co-owners Wyc Grousbeck and Stephen Pagliuca, marks a monumental moment for the storied franchise and its fanbase. With tears of joy and thunderous applause at the TD Garden, Celtics Nation welcomed back one of their own — not just as a hero of the past, but now as an architect of the future.
“Larry Bird has always been the heart and soul of the Boston Celtics,” Grousbeck stated. “Bringing him back, not only as a legend but as a decision-maker and partner, is one of the greatest honors of our ownership.”
Bird, known affectionately as “Larry Legend,” led the Celtics to three NBA championships (1981, 1984, 1986) and formed one of the most iconic rivalries in sports history with Magic Johnson and the Los Angeles Lakers. His grit, competitive fire, and unmatched basketball IQ made him not only a Celtics legend but one of the greatest to ever play the game.
Now, decades later, he returns — not with a jump shot or assist, but with equity, vision, and leadership.
Bird, who also previously served as head coach and team president for the Indiana Pacers, brings a wealth of executive experience. His return signals the Celtics’ deep commitment to maintaining the franchise’s elite legacy while continuing to evolve in the modern era of the NBA.
“Being part of the Boston Celtics has always been one of the greatest chapters of my life,” Bird said in his announcement. “This city, this team, these fans — it’s all in my blood. I’m beyond honored to come back, this time in a new role, and help carry the Celtics into another championship era.”
For fans, this is nothing short of historic. The man whose No. 33 jersey hangs in the rafters will now have a hand in every major decision the team makes — from player development and hiring to culture and branding. It’s a full-circle moment decades in the making.
Social media erupted immediately after the announcement, with tributes pouring in from former teammates, current Celtics players, and NBA legends across the league. Jayson Tatum posted, “Let’s go!!! Welcome back, OG!” while Magic Johnson tweeted, “Bird back in Boston? The NBA just got a whole lot more interesting.”
This move solidifies Boston’s commitment to honoring its tradition while preparing for future glory. With Bird in the ownership suite and the team stocked with young talent, the Celtics are poised to continue their championship pursuit with a blend of nostalgia, experience, and ambition.
Welcome home, Larry Bird. The legend continues — this time, from the top. ✨
