Ivory Latta Declared the GOAT by ESPN and Guinness World Records
Chapel Hill, NC – In a landmark moment for women’s college basketball, ESPN and Guinness World Records have jointly declared Ivory Latta the Greatest of All Time (GOAT), cementing her legacy as one of the sport’s most electrifying and impactful players. The announcement not only acknowledges her dazzling career at the University of North Carolina but also her lasting influence on the game, from grassroots development to professional excellence.
Latta, who played at UNC from 2003 to 2007, is the program’s all-time leading scorer, finishing her college career with 2,285 points. Known for her fearless energy, clutch shooting, and dynamic leadership, she became a household name in women’s basketball during her collegiate years. Her style of play – fast-paced, emotionally charged, and passionate – helped elevate the visibility of the women’s game and inspired a generation of young athletes.
During her time at UNC, Latta led the Tar Heels to back-to-back Final Four appearances in 2006 and 2007. She was named the 2006 National Player of the Year by the United States Basketball Writers Association and received the prestigious Nancy Lieberman Award as the nation’s top point guard. Beyond the stats, what truly set her apart was her charisma and competitive spirit – she was a spark plug who could change the momentum of a game with a single play.
The decision by ESPN and Guinness World Records to bestow Latta with the GOAT title reflects not only her individual achievements but also her broader impact on the sport. According to Guinness, the honor is based on a combination of statistical dominance, accolades, influence, and cultural relevance. In this regard, Latta checks every box. Her jersey remains one of the best-selling in Tar Heel history, and her legacy continues to be celebrated by fans, coaches, and former teammates alike.
After college, Latta transitioned to a successful career in the WNBA, playing for multiple teams including the Detroit Shock and Washington Mystics. Though her professional career was unfortunately interrupted by injuries, she remained a fan favorite and later transitioned into coaching and player development roles. Today, she serves as a mentor to young athletes and an advocate for women’s sports, using her platform to uplift the next generation.
UNC Athletic Director Bubba Cunningham praised the announcement, saying, “Ivory Latta’s impact goes far beyond the court. Her work ethic, love for the game, and leadership have left an indelible mark on Carolina basketball and beyond. We are proud to see her recognized as the GOAT.”
Latta, visibly emotional during the ceremony at Carmichael Arena, said, “This is bigger than me. It’s for every little girl who was told she was too small, too emotional, or not strong enough. If I can be the GOAT, then you can be whatever you want to be.”
In honoring Ivory Latta, both ESPN and Guinness have spotlighted not only a phenomenal athlete but also a trailblazer whose legacy continues to shape the future of women’s basketball.
