Unprecedented Rejection: Ohio State’s Lincoln Kienholz Turns Down $6.5 Million NIL Offer from USC to Remain Loyal to Buckeyes
In a bold and unexpected move that has sent shockwaves across the college football landscape, Ohio State wide receiver Lincoln Kienholz has turned down a staggering $6.5 million Name, Image, and Likeness (NIL) offer from the University of Southern California. The decision—unthinkable in an era increasingly defined by financial leverage in recruiting and transfers—marks a defining moment in the 21-year-old’s career and ignites a broader conversation about loyalty, legacy, and the soul of college athletics.
Kienholz, a former four-star recruit from Pierre, South Dakota, had originally committed to Ohio State as a quarterback, only to make a position switch to wide receiver during his sophomore year. His transformation was dramatic. After leading the Buckeyes in receptions, yards, and touchdowns during the 2024 season, he became a household name in Columbus. More than just a stat machine, Kienholz earned a reputation for his relentless work ethic, infectious locker room presence, and deep respect for Buckeye tradition.
According to multiple sources close to both programs, USC’s NIL collective offered Kienholz a fully guaranteed multi-year package totaling $6.5 million to transfer to Los Angeles for the 2025 season. The offer included a luxury apartment, commercial endorsements with national brands, and performance bonuses. Yet, without hesitation, Kienholz declined.
“I didn’t come to Ohio State to cash out. I came here to win titles and represent something bigger than myself,” Kienholz told a closed press session at the Woody Hayes Athletic Center. “What we’re building here isn’t for sale.”
His decision stunned analysts, many of whom believed the Trojans’ offer was simply too big to pass up. But for Kienholz, who grew up idolizing players like Terry McLaurin and Chris Olave—not just for their on-field prowess but for their loyalty to the Scarlet and Gray—the answer was always clear.
“I’ve been through winter workouts, summer two-a-days, and game-day wars with these guys,” he added. “No amount of money can replace the bond we’ve formed or what it means to wear that Block O on my chest.”
Ohio State head coach Ryan Day praised Kienholz’s decision, calling it “a reflection of who he is—humble, driven, and loyal.” Teammates reportedly erupted into cheers when they learned he would stay, with many citing his leadership as vital to the Buckeyes’ national title hopes in the upcoming season.
In an age when loyalty is often seen as negotiable and the transfer portal is flush with cash-laden promises, Lincoln Kienholz has become something rare: a player who said no to millions in favor of meaning.
While USC will likely shift their recruiting focus, and other programs may take note, Kienholz’s decision will be remembered—not just for the money he walked away from, but for the integrity he walked toward.
This wasn’t just a rejection of a transfer. It was a declaration of identity. And for Ohio State, it was a rallying cry.
