In a bold and unprecedented move, WWE’s Friday Night SmackDown is set to electrify the mountains of West Virginia, marking a historic collaboration between the world of professional wrestling and collegiate athletics. This partnership between WWE and West Virginia University (WVU) is part of an expanded alliance with the Big 12 Conference, aiming to bring live entertainment to college towns across the nation.
The initiative kicks off with WWE hosting several episodes of SmackDown in Big 12 markets during the 2025 college football season, strategically scheduled on Friday nights before major Saturday games. Notably, the first event is slated for August 22 in Dublin, Ireland, preceding the Kansas State vs. Iowa State football game. Another confirmed date is September 19 in Orlando, ahead of the UCF vs. North Carolina matchup .
While specific dates for Morgantown have yet to be announced, the prospect of WWE bringing its high-octane spectacle to WVU’s backyard has ignited excitement among fans and students alike. The integration of SmackDown into the college football atmosphere promises a unique blend of sports and entertainment, potentially transforming the traditional game-day experience.
This collaboration is not without its controversies. Critics argue that the fusion of professional wrestling’s theatricality with collegiate sports could overshadow the authenticity of college football traditions. Concerns have been raised about the commercialization of university events and the potential dilution of the student-athlete experience.
However, supporters of the initiative highlight the benefits of increased visibility and revenue for the university and the local community. The influx of fans for SmackDown events is expected to boost the local economy, with businesses anticipating a surge in patronage. Moreover, the partnership offers students unique opportunities for engagement, internships, and exposure to the entertainment industry.
WWE’s history with WVU adds a layer of depth to this collaboration. Notably, Nicole Faso, a WVU alumna, has made significant strides as an athletic trainer within WWE, exemplifying the potential career pathways stemming from such partnerships .
As the lines between sports and entertainment continue to blur, the WWE-WVU alliance stands as a testament to the evolving landscape of collegiate athletics. Whether this fusion will set a precedent for future collaborations or serve as a cautionary tale remains to be seen. One thing is certain: the mountains of West Virginia are poised to witness a new era of Friday night lights, where the roar of the crowd meets the spectacle of the ring.
