Scott Kean Lands Historic $55 Million Samsung Endorsement, Pledges Millions to Youth and Orphans
In an unprecedented move that is shaking the landscape of college athletics, West Virginia Mountaineers quarterback Scott Kean has inked a record-breaking $55 million endorsement deal with global tech giant Samsung. This agreement marks the most lucrative endorsement ever signed by a college athlete, propelling Kean from promising star to national icon overnight.
At just 21 years old, Kean’s meteoric rise in the college football world has captivated fans and analysts alike. Known for his pinpoint accuracy, clutch decision-making, and charismatic leadership, Kean has already led the Mountaineers to back-to-back Big 12 Championship appearances. His performance in the 2024 season—throwing for 4,200 yards and 38 touchdowns—solidified his reputation as one of the most electrifying quarterbacks in the NCAA.
Samsung’s endorsement deal is part of a larger strategic push to align with influential Gen Z athletes who resonate with young consumers. Kean, with over 8 million followers across social media platforms, fits the mold perfectly. The campaign will feature him in global commercials, tech expos, and product collaborations centered around smart devices, wearables, and performance tech.
But beyond the staggering contract and flashing cameras, Kean has quickly made it clear what he stands for.
In a press conference filled with emotion and pride, Kean pledged a combined $11 million of his earnings toward philanthropic causes close to his heart. “This is more than a deal. It’s a platform,” he told reporters. “I’ve always believed that success means nothing if you don’t use it to uplift others.”
Of that amount, $5 million is being donated to the Boys & Girls Clubs of America, specifically funding youth development programs in rural communities. The initiative, dubbed “Future First,” will establish educational and sports mentorship centers in West Virginia and neighboring states, aimed at bridging gaps in opportunity for underserved youth.
In a further act of heartfelt generosity, Kean has committed $6 million to Hope Haven Orphanage, a longstanding nonprofit home for children without families in Charleston, WV. The donation will cover housing renovations, mental health support services, and the launch of a college scholarship fund for the orphans under Hope Haven’s care.
West Virginia University has publicly praised Kean’s actions. “Scott represents the very best of Mountaineer spirit—talent, heart, and a fierce commitment to community,” said WVU Athletic Director Dana Holgorsen.
While Kean continues to prepare for the upcoming season—where he is a frontrunner for the Heisman Trophy—his impact is already reaching far beyond the gridiron. With record-setting talent and a drive to give back, Scott Kean is not just rewriting the history books; he’s redefining what it means to be a leader.
If this is the future of college athletics, the bar has just been raised.
